nathan willis
brand development, logo design, packaging, printed materials, photo styling and photography
When Nathan and his wife, Alee, began the rebranding process for their wedding film business, they knew that they wanted a brand that reflected their desire to create unique and beautiful wedding films for their clients. They wanted something handmade and elegant — but not overly feminine, as many wedding businesses tend to be...We strove for something effortless and simple, but still whimsical.
I absolutely adored working with Nathan and Alee as we honed in on this vision and created their brand. In the end, I approached the aesthetic with contrasting letterforms and modern compositions paired with rustic, slightly old-world fonts. We then carried the branding family concepts through to create packaging materials and collateral material.